Google states there are no special optimizations needed for AI Overviews or AI Mode. Here's what that means in practice: a seven-step workflow for AI search visibility, an honest assessment of llms.txt, and how to measure results.

McKinsey says 88% of organizations use AI — but only about 6% see meaningful EBIT impact. Here's what the 2026 research from McKinsey and HubSpot actually means for small business marketing, SEO, and the shift toward AI-powered search.